Build, optimize and scale state-of-the-art Paid Search account in-order to efficiently maximize brand awareness while meeting your CAC and ROAS goals.  Focus on structure management and optimization across all facets of SEM – paid search (branded / non-branded) Shopping, and Pmax.  In order to scale, will be conducting account expansion techniques through search query analysis and incorporating keywords based on trends.  Lastly, we will identify and develop promotional and product launch campaigns and provide monthly reporting on standard SEM Metrics (i.e. impressions, clicks, CTR, CVR, CAC & ROAS etc.) Account Holistic Performance & Campaign Type (Branded, Non-branded, Pmax, Shopping, etc.).